studies show that videos will account for 74% of all
internet traffic by 2020. That's huge. It means more
consumers than ever before will be choosing videos over
static web pages as a place to get news, information,
And the interest in online video content is already
A Richer Experience
Video advertising, particularly online video content, is more effective and accessible than ever before and its impact is set to grow even stronger over the next few years.
The interest in online video content is already staggering. YouTube has more than two billion users, with 25 million in the CA watching YouTube. Second, only to Google, it's the most frequently used search engine, and considering YouTube is owned by Google, search results generate a high volume of video content. This shows that Google rates video content as being as important as static web pages and images. And the more video content gets shared, the higher it will rank in search engine results.
But this rise in online video isn't just seen in YouTube statistics. Vine video program has surprisingly gained more than 200 million users. An average of 60 million Vine users share Twitter daily, an incredible appetite among consumers for online video content.
So, the potential for businesses that get on board the trend and use video as a means of advertising is enormous. YouTube and other social platforms offer an incredible scope of consumers. They offer the chance to reach new audiences, and more importantly, to maintain your old audiences as their consumption of video content increases.
Videos aren't confined to the same restrictions as print or digital advertising. With static ads, things like size and page location determine how successful the advert is. Yes, static ads can be successful, but people click into an online feature because they want to read the feature, not the advertisements that pop up along the top.
Video content is more distinctive. It offers a richer experience for consumers by educating, informing, and entertaining; and when watched leaves a more lasting impression than a static ad.